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Nike Shox Were Never Cool

The history of the  Nike Shox  goes all the way back to 1984 when Bruce Kilgore, the man who had designed the Air Force 1 just two years prior, had the idea to put mechanical cushioning on a pair of running shoes. This prototype looked nothing like Shox in their current form, but rather like a suspension fork for a mountain bike, but for feet. The idea would finally come to fruition in 2000, thanks to Nike designers Aaron Cooper, Greg Thompson, and Brian Farris, and become one of the most polarizing technologies of the decade. There are people who swear by Shox, who are excited that Nike is bringing them back, and can’t wait to party like it’s 2006 again. There are others of us, who are on the right side of history, that that know that Nike Shox have always been awful.
 Let’s get things out of the way really quick: Yes, I’m fully aware that some people believe the Nike Shox BB4, which Vince Carter wore in the 2000 Olympics to dunk over Frenchman Frederic Weis and effectively end his career, is a classic. So much so that Nike remade the shoe this year for Carter, who’s 41 years old, to wear in the NBA. There’s also the Shox R4, the most legendary runner version, that has a strong history with the Grime scene in the UK and was even worn recently by Drake. Those shoes, for historical reasons, can get a pass. Want to be nostalgic for them? Good, go ahead, no one’s stopping you. There’s a reason Nike has retroed both of those sneakers.  POST CONTINUES BELOW
 But let’s really talk about the history and legacy of Nike Shox for a minute. What they really mean in a cultural context.
 Close your eyes for a second and imagine someone wearing a pair of Shox in 2005. Odds are they’ve also got on an oversized striped mall-brand polo shirt, undershirt beneath, with a frayed brim hat, and a pair of baggy cargo pants. That was never cool.
 The idea of  Shox being awesome, for the most part outside of a year or two, is revisionist history is because so much else was going on at that time. If you were wearing Nike Shox from 2005 to2009, yes we see you, you weren’t into cool shit. Simple as that. You weren’t wearing Nike SBs. Probably weren’t w
Nike Shox Were Never Cool The history of the Nike Shox goes all the way back to 1984 when Bruce Kilgore, the man who had designed the Air Force 1 just two years prior, had the idea to put mechanical cushioning on a pair of running shoes. This prototype looked nothing like Shox in their current form, but rather like a suspension fork for a mountain bike, but for feet. The idea would finally come to fruition in 2000, thanks to Nike designers Aaron Cooper, Greg Thompson, and Brian Farris, and become one of the most polarizing technologies of the decade. There are people who swear by Shox, who are excited that Nike is bringing them back, and can’t wait to party like it’s 2006 again. There are others of us, who are on the right side of history, that that know that Nike Shox have always been awful. Let’s get things out of the way really quick: Yes, I’m fully aware that some people believe the Nike Shox BB4, which Vince Carter wore in the 2000 Olympics to dunk over Frenchman Frederic Weis and effectively end his career, is a classic. So much so that Nike remade the shoe this year for Carter, who’s 41 years old, to wear in the NBA. There’s also the Shox R4, the most legendary runner version, that has a strong history with the Grime scene in the UK and was even worn recently by Drake. Those shoes, for historical reasons, can get a pass. Want to be nostalgic for them? Good, go ahead, no one’s stopping you. There’s a reason Nike has retroed both of those sneakers. POST CONTINUES BELOW But let’s really talk about the history and legacy of Nike Shox for a minute. What they really mean in a cultural context. Close your eyes for a second and imagine someone wearing a pair of Shox in 2005. Odds are they’ve also got on an oversized striped mall-brand polo shirt, undershirt beneath, with a frayed brim hat, and a pair of baggy cargo pants. That was never cool. The idea of  Shox being awesome, for the most part outside of a year or two, is revisionist history is because so much else was going on at that time. If you were wearing Nike Shox from 2005 to2009, yes we see you, you weren’t into cool shit. Simple as that. You weren’t wearing Nike SBs. Probably weren’t w