Adidas has officially announced that it will be extending its creative partnership with Pusha T.
The Daytona rapper and G.O.O.D Music President finds himself coming off of a big musical year in 2018 that culminated in a Grammy nomination for best rap album, as well as being bestowed the title of “Best Rapper Alive” by Complex.
King Push’s collaborative efforts with the Three Stripes began back in 2014 with the release of an all-white, narcotics-inspired pair of the EQT Guidance ’93. Annual releases would follow that included the the EQT Support Ultra. Most recently, the duo worked together on an EQT Cushion 2 that dropped in very limited quantities at ComplexCon 2018 this past November.
There are currently no details on the exact value of the deal, or if there is already a new project in the works to look forward to in the near future. According to TMZ, the extension is a “multi-year deal with the sportswear company” that is “worth millions of dollars.”