Continuing the “King Push” series that kicked off back in 2014, the Daytona rapper took to Instagram to give fans a glimpse at his upcoming collaboration on the Ozweego. The pair sports a white mesh upper with tonal leather overlays and sits atop a cream-colored midsole. Like his lyrics and past sneaker collabs, this Ozweego very clearly alludes to a particular powdery white narcotic. Push even affectionately has nicknamed the sneaker “Nose Candy Mandy.”
Adidas officially announced that it had extended its creative partnership with Pusha T this past February. This is the first work we are seeing between both parties since the new deal was inked.
Based on the caption of his post, it looks like the Pusha T x Adidas Ozweego “King Push” can be expected to hit select retailers this summer. Stay tuned as more details become available.