ASICS continues to deliver a strong rollout of new options for the GEL-KAYANO 5 OG as they team up with HBX.
The GEL-KAYANO 5 OG has seen a strong return to form this year, with classic colourways and unique new takes on the silhouette keeping it fresh in our minds. For their latest outing, ASICS looks to Hypebeast’s online e-commerce platform HBX for a collaboration that perfectly references 1999, the year in which the shoe originally launched. It is the transitional period into the always-on digital era of today that drives the narrative of this release, with a flash mini-game site that holds chances of winning limited giveaways steering the 90s nostalgia train.
Constructed with a white base, it is the colourway sidewall that really shines, with a mix of blues, red, and greens. The iconic ASICS branding gets a semi-translucent revamp for an extra layer of detail.
Take a closer look at the upcoming release below, and ready up to shop the collaboration from May 31st via HBX and select retailers.